Looking at digital marketing its almost hard to say where we will be in 3, 5 or even 10 years given how fast technology and customer behavior changes. Customers want what they want, and they want it now so companies and brands have to look how to best deliver those experiences and make them as seamless as possible.
One of the ways that is happening is Google AMP and ALP, which means they are trying to improve how fast pages load on mobile. The longer your site takes to load the quicker existing and potential customers will walk away. According in Instapage.com that’s almost a 500B loss in revenue for e-commerce. As more and more people start to use mobile for everyday activities making sure that pages load quickly. Using AMP could help boost SEO rankings as you can foster more engaged customers with faster loading pages.
Another area is marketing automation as it will allow users to AI to help deliver more personalized experiences and react in real time. The best use case is in the email channel where its critical to deliver messages based on consumer behaviors and expected needs. Being able to predict when a customer will need new socks and know what brand they prefer can help deliver a message that drives higher engagement and loyalty. You can also leverage this with CRM tools and across various digital channels and learn where your customers are and meet them there.
Lastly social, I mean who doesn’t have at least one social site or engage with their favorite brands on social? As marketers can tie more and more data together to get a full view of customer behaviors leveraging social will play into how brands acquire and foster loyalty. According to forbes.com marketers need to start investing in better organic content that creates meaningful interactions. This means not only is content king, but the copy as well. Short videos and videos in general are starting to become more of the marketing mix as gen z’ers are wanting more authentic content and this is the best way to meet those needs.
Again, we can think we know the direction we are heading until consumer behaviors change and sometimes that is brought on by marketers or organic changes. I think back to when the internet was “created” and how people scoffed and now it’s a ubiquitous fact of our lives.
The 7 Biggest Digital Advertising Trends Taking Place Right Now. (2018, September 10). Retrieved October 13, 2018, from https://instapage.com/blog/digital-advertising-trends
Benitez, C. J. (2018, August 23). The Full Scoop on Google AMP: Does it Boost Mobile SEO? Retrieved October 13, 2018, from https://www.rankpay.com/boost-mobile-seo/
Marinucci, J. (2018, September 14). Five Social Media Trends That Will Impact Digital Advertising. Retrieved October 13, 2018, from https://www.forbes.com/sites/forbesagencycouncil/2018/09/14/five-social-media-trends-that-will-impact-digital-advertising/#2c958ff42f05
Blogger, G. (n.d.). 5 Reasons Why Ephemeral Content will Keep your Audience Hooked. Retrieved October 13, 2018, from https://www.marketing-partners.com/conversations2/5-reasons-why-ephemeral-content-will-keep-your-audience-hooked